BECAUSE SOME MEMORIES DESERVE MORE

Some photos are too special to stay hidden on our phones. I wanted to create a beautiful place for the moments that deserve to be seen every day.

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FridgePIC was born—a patented consumer product and award-winning brand that grew to become the #1 product in its Amazon category for three consecutive years.

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From product invention and packaging to photography, manufacturing, and digital marketing, I built every aspect of the business from the ground up.

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More importantly, the experience shaped my philosophy as a creative leader:

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The strongest brands don't begin with products.

They begin with understanding the people they're created for.